Roster for Business
Relationship infrastructure for every product you build.
Roster for Business is a CRM built as infrastructure. One relationship engine powers a full business app, an embeddable platform API, and AI that scores every relationship, ranks what needs attention today, and drafts the next move for a person to approve.
A Jackson-Goos product · Built and maintained by Goos Labs
The real product, running.
CRMs became databases people are forced to feed. Reps spend hours on data entry, the AI is a bolt-on chatbot, and the data is locked inside one vendor's UI. Meanwhile every vertical software product rebuilds a worse contact manager from scratch.
From first step to done.
Model your world
Contacts, companies, deals and custom object types, all on one unified object engine with linked records.
Capture automatically
Interactions log through the API and integrations. Nobody has to retype a meeting.
Know where to focus
Every relationship carries a live score, and the attention feed ranks today's most important moves.
Act with an agent
The AI drafts follow-ups and updates. You approve each one before it happens.
What Roster for Business does.
Unified object engine
Contacts, companies, deals and custom types share one model and one graph of linked records.
Pipelines
Configurable stages with a default sales pipeline ready to go.
Relationship scoring
A live health score for every contact and account.
Attention feed
A ranked daily list of who needs you and why.
Ask
Plain-English questions over your entire relationship graph.
Approve-each agent
The AI drafts and a person approves. Every action is audited.
Versioned platform API
Everything the app does, available over a stable v1 API with scoped keys.
Usage metering
Every API call and AI action is metered and visible.
A CRM other software can be built on.
Roster for Business is designed as infrastructure first. Vertical products embed it instead of rebuilding contact management, and Continua already reads relationship intelligence from it through a partner API.
- Hashed API keys with a closed vocabulary of metered events
- Partner snapshot API
- Built so the vertical apps run on it first
Security proven with tests, not promised in a PDF.
Every table is protected by row-level security. A repeatable test suite attempts cross-tenant reads, cross-tenant writes and anonymous access, and all three must fail before anything ships.
- Row-level security on every table
- Repeatable isolation test suite
- Full audit log
An agent you can trust with your relationships.
The AI reads the whole relationship graph, so it knows who you last spoke to, what was promised and what's gone quiet. It prepares the work, and you approve it.
- Scoring and attention ranking
- Drafted follow-ups and updates
- Approval required on every action
Built for
Owned by Jackson-Goos. Built and maintained by Goos Labs.
Trust & security
- Row-level tenant isolation, tested on every release
- Append-only audit log
- Scoped, hashed API keys
Works with the portfolio.
Frequently asked.
Can I use just the API?
Yes. The platform API exposes the full engine, so you can build on Roster without using its app.
Will the AI email people on its own?
No. The agent drafts, and a person approves every action.
The API-first, AI-native CRM.
See Roster for Business for yourself, or talk to us about your team.